"TRANSFORMERS comics will never be the real thing.
GI JOE comics will never be the real thing.
STAR WARS comics will never be the real thing.
Those comics are for fans that love the real thing so much, they want more – but there’s the important thing to understand:
They don’t want more comics – they just want more of the thing they love.
Those comics are accessories to an existing interest, an add-on, an upsell, easy surplus for the parent products – icing on the cake.”
"If we want to reach out to new readers, to different readers, we need to look at what we’re pitching them.
More than that, we need to look at who our customer base is – not just who is coming into the stores, but who ISN’T – and ask what we can do to make our marketplace more appealing to them.
ANYONE who isn’t currently buying comics should be our target audience.
THAT is who we want coming into comic book stores, and it is new creativity that is going to pave their way to your door.
We talk about being obsessed with expanding our audience, but if publishing lesser versions of people’s favorite cartoons, toys, and TV shows is the best we can do, then we are doomed to failure.
Simply reframing work from other media as comic books is the absolute worst representation of comics.
We can invite readers to innovate with us, but repurposing someone else’s ideas as comic books isn’t innovation – at best, it’s imitation, and we are all so much better than that.
New creativity that is native to comics is what makes this industry stronger. It shows what comics do, what comics can BE.”
—Eric Stephenson spitting fire
So much all of this.